The Coke Story – Environment Determines Price

 

Source: Unknown * this analogy was meant to inspire a team of sales people by a sales leader

 

DIFFERENT STROKES for DIFFERENT FOLKS, our LEARNING CURVES DIFFER

LIKEWISE NO 2  PROPERTIES ARE SAME, SAME TYPE, DIFFERENT LOCATION, COMMANDS DIFFERENT PRICE

 

Nonetheless, this story is worth sharing and fast forwarding

 

There are 3 cans of coke. All 3 cans were manufactured from the same factory

 

During the day of delivery, a truck came to the factory, loaded all the cans of coke and headed off to different locations for distribution

The first stop was actually a giant supermarket.

The first can of coke was unloaded there. It was displayed on the shelf together with many other cans of coke and it was labelled $0.80

The second stop for the delivery truck was a coffee shop.

There, the second can of coke was unloaded. It was placed inside a fridge to keep it cool and was being sold for $1.50.

The last stop for the delivery truck was a luxurious 5-star hotel.

The third can of coke was unloaded there. This can of coke was not put on the shelf or a fridge. This can of coke was supposed to be taken out only when there was an order from a customer. And when it was taken out, it came with a crystal glass filled with ice cubes. It was served together on a platter and the hotel waiter would be the one who opened the can of coke pour it on the glass and then politely served it to the customer. “Enjoy your drink sir” before walking away. It was worth $12

3 cans of coke, with different prices, manufactured by the same factory, delivered by the same truck, all have the same taste? or is it?

 

“ENVIRONMENT DETERMINES PRICE”

 

 

 

 

 

 

 

 

 

 

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